It’s that time of year again. Holiday shoppers are out hunting down as many deals as they can find. I hope you have been reminding your audience that your books would make great gifts!
If using social media to communicate with your audience, putting a little ad spend behind a post can help with conversion. It also can help to offer your book at a discount, if you have the ability to control the price. Shoppers are bombarded with purchase opportunities right now, all vying for their attention. Often the best deal wins their buy. Discount announcements can also increase a post’s “shares,” too, as your followers want their friends to see the good deal they can get on your books.
Although December is an important sales month, I hope you all have moments where you can slow down and appreciate the season. It’s not all about hitting sales goals, of course.
But in light of practicing what I preach, here are my offered products this holiday season, some on sale right now! My gear is all focused on authors, so these make great gifts for your writer-friend…or treating yourself!
This year’s products
Minimalist Book Marketing Planner: Each year, I publish a physical, spiral-bound calendar/planner to help your marketing stay organized and on-point in the coming year. Includes a breakdown of my minimalist book marketing method and brainstorming pages to help you get ahead of the marketing game. There is even a budget sheet so you don’t let marketing expenses get away from you! Just $27 (International orders available at the link, too!)
Note: Planner takes 3-5 business days to ship, so order immediately if you want it by Christmas! My tote bags (below) ship immediately.
Tote Bags On Sale!
I sell tote bags with fun (and true!) book marketing mindset quotes. Because every tote should boldly state a sarcastic snapback, right?
»Both tote bags are currently on sale, for one week only!«
Large Yellow Tote: This large tote is big enough to carry several big books, notepads, and any writing supplies you need–laptop, too! Dimensions are 18” x 17” (more detailed dimensions on my website.) Text states: “Books are NOT products. They are life-changing experiences.” Shout that out to all the other book marketing gurus out there! ;) Sale price: $30.
Neutral Medium Tote: This cute, neutral bag is the perfect accessory for writers! It is made from 100% cotton, the champion of durability, sustainability, and style. Size is 15” x 16”. Text states: “My book doesn’t have to change the whole world. It just has to change YOUR world.” Sale price: $25.
Links to the totes are U.S. only, but I can send personalized order links for some international orders upon request.
I hope this year wraps up peacefully for you and your loved ones.
Until 2025…
~Emily
A good nudge to keep thinking about marketing.