7 Comments
User's avatar
Will Weaver's avatar

Good advice (and baby metaphor!). One thing we all have to puzzle through is the ROI of our literary time and investment.

Expand full comment
Jackie's avatar

This is perfect timing for me. I have a book releasing at the end of May, and I'm trying to think of ways to market differently. Thanks, Emily.

Expand full comment
Emily Enger's avatar

I'm so glad this was what you needed! Best of luck as you find new marketing paths!

Expand full comment
Sarah Allen's avatar

Ok I love that we're getting marketing lessons from dirty diapers and wet beds hehehe. I think this can apply to marketing and to creativity in general, too. Maybe the kind of thing we're making or our processes for making it have stopped feeling good or stopped being productive. Switching things up doesn't mean all our old efforts have gone to waste!

Expand full comment
Emily Enger's avatar

Exactly! Nothing is wasted!

Expand full comment
Danny Klecko's avatar

Emily,

Great piece

I went to a conference

For hospitality workers

An industry mogul said

Every restaurant

Every restaurant

Every restaurant that he

And his team opened

Each one of them had

A precise template of

Goals, projections and aspirations

The mogul went on to say

No concept

No matter how well planned

Or staffed made money easily

Out of the gate

Adjustments are constant

On the pathway to success

PS, I get inspired by your wise insights

Thank You

Danny Klecko

Expand full comment
Emily Enger's avatar

Thank you so much, Klecko!! That means a lot coming from you!

Expand full comment